PARK CITY, UT (Aug. four, 2015) – The U.S. Ski and Snowboard Association (USSA) has named longtime nordic enterprise leader and enthusiast Robert Lazzaroni as its new nordic domestic program director. Lazzaroni will be responsible for administering domestic programs in partnership with USSA nordic clubs, which includes membership, club advancement, competitors management, rankings, judges/officials schooling and other all round plan tasks in cross nation, ski jumping and nordic combined.
Lazzaroni brings in excess of twenty many years of nordic understanding, on both the athletic and sport enterprise side, to the USSA’s staff. He spent 17 years as the nordic division manager for Rossignol, helping to grow sales and industry share to place Rossignol as a single of the best nordic suppliers in the U.S. Lazzaroni most not too long ago managed the nordic programs at the Utah Olympic Park exactly where he doubled the quantity of participants and enhanced revenue by forty % in the 1st yr.
“A crucial emphasis of this new position is to additional increase and develop the USSA’s nordic plans,” mentioned USSA Executive Vice President, Athletics Luke Bodensteiner. “Robert’s knowledge in this location, complemented by his company and management background, will be of wonderful value as we appear to better serve our present members and provide more possibilities for youngsters to get concerned, notably with cross nation.”
This previous season, the USSA empowered unique activity forces in each and every sport to search at the best techniques to expand membership. A item of these job forces is the new membership framework current in cross country. Lazzaroni will continue to perform with the cross country activity force and sport committee to additional broaden membership.
As a club leader, master skier and mother or father of a junior skier, Lazzaroni has interacted with a selection of the USSA’s plans in distinct capacities. He actively engaged in the USSA’s Club Growth approach this past season, earning the Park City Nordic Ski Club a gold certification as properly as USSA’s Club of the Yr award. His encounter as a club leader, and one particular that has been by way of the USSA Club Certification approach, will serve him, nordic clubs and the USSA nicely in continuing to increase this system in the nordic sports activities.
“I see a fantastic way to boost our sport by spreading ideal practices across the nation,” said Lazzaroni. “My ultimate objective is to assist build far better packages across the country with nicely-educated coaches, a excellent knowing of lengthy-phrase athlete advancement, better competitors sources and an improved amount of participants. The USSA is the legitimate organization in the nation to lead these efforts and I’m proud the lead the charge.”